The London-based data and intelligence company, IWSR, which tracks worldwide alcohol trends, says the Ready to Drink cocktails (RTDs) category grew 43% in global consumption last year. Driven by U.S. consumers, the category volume is projected to post +21.8% compound annual growth between 2019 and 2024. So, what is behind the growth for these premade […]
Spirits
Is 2021 “The Year of the Beverage”?
Every “new year” allows us to take an optimistic view of the possibilities in front of us. Even with the challenges of 2020, some overarching trends emerged as consumers adjusted the way they ate, drank, worked, and socialized. What follows is a perspective on what the beverage landscape might look like in 2021: Whether carbonated […]